Word: tagging
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Dates: during 1960-1969
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...There is a certain glamour to buy ing a city within a city," says Harry Brakmann Helmsley. Especially, he might have added, when the price is $90 million, just about the top tag ever placed on a single piece of property...
These assumptions, of course, may prove too neat. Unity is essential for a minority party, but the G.O.P. may find the price tag troublesome. Does harmony require straddling at the expense of commitment? Does it mean combining the vocabulary of change with the policies of conservatism? The convention offered mixed portents...
With their vast and relentless power of amplification, the writers of commercials sprinkle more tag lines and catch phrases into the conversation than the poets, fettered to their paper and print, can ever hope to put into the American idiom. "A little dab'll do ya," "Fly the friendly skies" and "Leave the driving to us" are in fact a kind of pop poetry...
...checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
...blood pump. Kolff's machines are in the $400 to $700 price range. Another excellent model, now being used at home by about 150 patients, was developed by the University of Maryland's Dr. William G. Esmond. It costs about $600, a far cry from the $7,000 price tag for some standard hospital models...