Word: supplemented
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Dates: during 1940-1949
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...there is a lean journalist and ex-pressagent who figured there was more than one way to give a Sunday supplement a Sunday punch. The Weekly had been weaned (by the late Morrill Goddard) on a formula of blood and sexy scandals. This Week's Editor William I. (for Ichabod) Nichols prescribed a blander fare: so-so fiction, fashions, features, cartoons. For roughage he added articles on such subjects as home-buying, legislators' pay, sex education...
...Acres of Flesh. As This Week was a supplement in such family journals as the New York Herald Tribune, Cleveland Plain Dealer and 22 others, Nichols thought it would pay "to be decent." Said he: "I'm neither pious nor preachy but my first principle is success and [decency] has paid off in success. You can bore a mass audience to death with acres of flesh. Why did burlesque...
...Joseph Palmer Knapp and his Publication Corp. (Alco-Gravure, Crowell-Collier Publishing Co.) control This Week. But on editorial affairs, says Nichols, "I have to please 24 bosses"-the editors of the subscribing newspapers (which pay $10 to $15 per 1,000 copies, depending on the size of the supplement, and share its profits, around $3 per 1,000 circulation in 1948). To please them, he shuns anything controversial...
...always denounced them, and always kept them around. The Undershafts lived by making weapons of war for anyone who could pay the bill; sometimes they also made wars. Through the twilight of fact and legend that surrounded them and their international arms deals, they were known to Sunday supplement readers as merchants of death. The least known, and perhaps the last, of their brotherhood was a man who looked like a tall, friendly duck. He was François de Wendel...
...committee declared that the Smoker will aim to unify and bring the class together. The group also voted to have professional talent highlight the program. Student entertainers, however, will supplement the entertainment...