Word: styling
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Dates: during 1970-1979
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...bridge the 50-year period before it can achieve what he thinks possible: a completely solar-powered society). But the Department of Energy does not dismiss such ideas?and there may be wisdom here. What the woodburners and the backyard inventors are expressing is more than flabby "life-style" preening; it is an exceedingly determined kind of self-reliance: "I am going to stay warm, damn the Arabs, and damn the oil companies, and damn the damned Government...
Wood stoves are not the only energy-and money-saving gadgets for the home. From Casablanca-style ceiling fans to recently developed vent dampers and superefficient furnaces, Americans are turning to technologies old and new to scrimp and save on precious energy...
...happens, Opium is marketed by a subsidiary of the Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return for the use of its name. More galling to the French, Opium is a strong scent; it thus follows in the style of the brash and popular American perfumes, like Revlon's Charlie and Jontue, that are edging out long dominant French brands as the leading sellers in West Germany, Britain and Switzerland, among other markets. Tellingly, Guerlain's Nahema and many other new French scents are potent perfumes...
...Ricci, head of the Nina Ricci firm, openly concedes that his firm could not exist without its worldwide perfume sales. Says he: "It is very difficult to make money out of clothes, and impossible out of haute couture. "High sales volume cannot be achieved with clothes, since no one style can ever have really broad appeal. Perfumes, by contrast, are bought everywhere, in all seasons and by all kinds of people, from secretaries to socialites. L'Air du Temps and other fragrances account for 75% of Nina Ricci's revenue. Several fashion bastions, among them Schiaparelli, Chanel...
...gymnastics at its best, a mature blend of dance and acrobatics. Kim's routines are elegant, sculpted studies in a sport that contracted a lingering case of fanny-wagging cuteness from Olga Korbut. With a gold medal draped around her neck, Kim as sayed the Lolita style of her rivals: "Even girls who are 18 and 19 for some reason try to do everything possible to look twelve and 13. I think we should separate women's and children's gymnastics...