Word: strategist
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Dates: during 2000-2009
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...today's environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback...
...tough could she really be, having learned about politics in a state with almost as many square miles as people? Alaskan feuds are straightforward and personal, against a backdrop of "live and let live." Washington combat has an impersonal cruelty to it, reflected in a maxim of the strategist Lee Atwater: "Never kick a man when he's up." As Barnes and Kristol began feeding Palin's name into the swirl of Washington gossip known as the Great Mentioner, they might have overestimated how ready she was for battle in the big time...
...Obama's top aides have signaled a new openness to the idea. "There are a number of formulations, and we'll wait and see. The important thing at this point is to keep the process moving, to keep people at the table, to keep the discussions going," his top strategist, David Axelrod, said last weekend on ABC. "We've gotten a long way down the road, and we want to finish that journey." (Read "The 5 Big Health Care Dilemmas...
...that a collapse of the U.S. banking system seems unlikely, stock-market watchers have found a new thing to worry about: rising interest rates. The yield on the government's 10-year Treasury bond is up 65% this year to a recent 3.83%. Says top Wall Street strategist Edward Yardeni, "If bond yields get up to 4.5%, so not much higher than they are now, I think we would see a real decline in mortgage refinancing, which would threaten the viability of the economic recovery." (Read "Economic Recovery: Will Corporate Profits Recoup...
...rating has dropped a full percentage point to 6.2% from 7.2% at the beginning of the year. "The concern that higher interest rates will slow the recovery is prevalent among a lot of market watchers, but it is not a concern of mine," says Carl Lantz, U.S. interest-rate strategist at Credit Suisse...