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...Besides, "if you don't have children's advertising, there won't be children's programs," says Dan Jaffe, executive vice president for the Association of National Advertisers. Such arguments helped persuade Congress not to act in the late 1970s, when an activist Federal Trade Commission chairman tried to stiffen rules for children's commercials. After fierce lobbying from business groups, the agency was stripped of most of its authority to broadly regulate TV advertising to children and the FTC dropped the matter...

Author: /time Magazine | Title: America's Obesity Crisis:Food Ads: Kill the Messenger? | 6/7/2004 | See Source »

...Jamaican sprinter Merlene Ottey, who fell out with the Jamaican track federation and ran her first World Championships race for Slovenia in Paris: "If athletes are doing it just for the money, I think they should tighten the rules." The I.A.A.F. promptly ordered a study to examine and perhaps stiffen relevant rules. Athletes are now required to wait three years before competing under a new flag unless the sporting federations in both countries agree to the transfer - which both Kenya and Qatar did - in which case the delay drops to one year...

Author: /time Magazine | Title: A Run For the Money | 8/31/2003 | See Source »

...York City and Washington. Again, no evidence was found linking Saddam to the attacks. But Saddam had once admitted developing anthrax weapons to U.N. inspectors, and now anthrax was being used to kill Americans. Even if a link to Baghdad could not be proved, this was enough to stiffen the spines of those who thought Saddam's WMDs had been left alone too long...

Author: /time Magazine | Title: First Stop, Iraq | 3/31/2003 | See Source »

...senior officer also noted that Republican Guard units were moving south, perhaps because "things are getting bad in the south for them and they need to stiffen their defense." He said the local population was very near a "tipping point" toward the coalition in both Basra and Nasiriya. In Najaf, he said locals were helping coalition forces route out the paramilitaries and that locals were even physically attacking regime supporters...

Author: /time Magazine | Title: The View From CENTCOM | 3/31/2003 | See Source »

...under air attack by coalition aircraft. And in a surprise move whose purpose is not yet clear, the Medina division of Iraq's Republican Guard sent some 1,000 armored vehicles out of Baghdad toward the frontline positions of the U.S. 3rd Infantry Division. Although such a deployment would stiffen resistance on the approaches to the capital, U.S. commanders would welcome the opportunity to confront the Guard outside of the capital, where the coalition's overwhelming air superiority would be decisive, rather than in Baghdad's densely populated streets...

Author: /time Magazine | Title: Roadblocks on the Way to Baghdad | 3/25/2003 | See Source »

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