Word: sticker
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...share to 1.92%, from 1.2%. In the auto industry, that's a huge increase - and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries...
...help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners...
...many Americans may suffer a moment of sticker shock from the conclusions of the CSBA report and similar assessments from the Government Accounting Office (GAO) and Congressional Research Service (CRS), which make clear that the nearly $1 trillion already spent is only a down payment on the war's long-term costs. The trillion-dollare figure does not, for example, include long-term health care for veterans, thousands of whom have suffered crippling wounds, or the interest payments on the money borrowed by the Federal Government to fund the war. The bottom lines of the three assessments vary: the CSBA...
...Notice a warning sticker. Turns out I've already broken several Walkstation rules: I neglected to consult a physician before using, adjusted desk height while moving, did not keep items in close reach and, most egregiously, did not avoid distraction...
...Agency (EPA) decided to revise the tests it uses to determine the official fuel-economy rating for new automobiles. It was no secret that before the revision, the actual gas mileage delivered by a new car tended to be significantly lower than what was promised by the official "window sticker" ratings. That's because they were based on the EPA's old tests, which involved little more than steady driving - without the use of air conditioning or anything else that might increase gasoline consumption...