Word: squeamishness
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...majority in the nation's 10 biggest cities, married couples account for less than half of households, and customers of every age and clime are increasingly unpredictable. This was a hard lesson for the restaurant business, which assumed customers would fit into certain broad categories: harried homemakers, say, or squeamish Midwesterners who would recoil at the sight of a whole fish. (To this day, the nation's hamburger chains believe that a trace of pink will terrify customers, a fact that accounts for the universal badness of chain burgers.) See YouTube's 50 Best Videos...
...1990s, Taichi Yoshida, the owner of a small moving company in Osaka, Japan, began noticing that many of his jobs involved people who had just died. Families of the deceased were either too squeamish to pack up for their dead relatives, or there wasn't any family to call on. So Yoshida started a new business cleaning out the homes of the dead. Then he started noticing something else: thick, dark stains shaped like a human body, the residue of liquids excreted by a decomposing corpse...
...French aren't exactly squeamish when it comes to sex. Nor do they typically bat an eye when it comes to racy content in advertising. Now, however, a controversy has erupted over an ad that some feel has gone a step too far: it doesn't just evoke oral sex but actually seems to depict it. Worse still, the salacious images are targeting young people in what would otherwise be a laudable campaign - trying to stop them from smoking...
...Today, Thais attach enormous kudos to knowing where the best stalls are found. "Street food, when it's done well, is fantastic," says Thompson. Fantastic and (squeamish visitors take note) usually safe to eat. Vendors normally buy their ingredients in the morning and have nothing left by the day's end. "It makes for scrupulously fresh food. I've had more food poisoning in England...
Cougars are largely an affluent, professional women's group, and they are not easily thrown overboard. They have already found other lines that aren't as squeamish about May-December cruise groups. The next cougar-and-cub voyage is slated for May, a weeklong voyage from Los Angeles to the Mexican Riviera on Royal Caribbean. Another is scheduled between Miami and the Bahamas next December on Norwegian Cruise Lines, and a cruise for Australian cougars is planned as well. Women like Navarro note that being able to market cruises for one's particular crowd is a way in this...