Word: sponsoring
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Dates: during 1940-1949
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...crisp, compelling voice said: "This is Bill Stern wishing you all a good, good night . . ." With that sign-off last week, dark, dapper Bill Stern ended the sooth program on his .Sport newsreel (Fri. 10:30 p.m., NBC) and rounded out ten years for the same sponsor, Colgate-Palmolive-Peet Co. Since few sports-comment programs ever get on a national network, and even fewer last, Stern's decade on the air is unequaled in radio's short history...
...Harvard Young Republican Club will sponsor a freshman service center next fall to "ease the adjustment to Harvard life," Jay E Jansen '50, club president, announced last night. The Republicans are the third group to announce such a center for freshmen...
Last March, the Karl Marx Society at Brooklyn asked permission to held a campus meeting featuring Harry Winston. The Faculty-Student Committee on Student Activities vetoed this, because Winston currently is on trial in New York. The Marxist group was also warned that it could not sponsor the meeting off the campus, either...
...Words from the Sponsor. The huge red banner in the street below proclaimed "In the Soviet sector there is freedom." But on the platform of Friedrichstrasse station, which is in the Soviet sector, burly, hard-faced German cops of East Berlin's Communist-run police force hovered ominously on the edges of the crowd, eyeing the people as coldly as though they were a new consignment of concentration-camp inmates. An old Hausfrau with a shawl over her head stared defiantly back. Most passengers just waited in uneasy silence alongside their battered suitcases. These people were not running away...
Last week, Martin & Lewis got three offers from TV sponsors, turned them all down to wait for a sponsor who will parlay them on both radio & television. Even without sponsors, the team will earn close to $750,000 in 1949. But radio cannot show the half of what Martin & Lewis have; they must be seen, on television or in a nightclub...