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...Beijing Games, one of the most memorable was not on the track but in the boardroom of a Chinese sportswear company named after its founder, Li Ning - a triple gymnastics gold medalist at the 1984 Los Angeles Olympics. While the then 18-year-old firm wasn't an official sponsor, it used careful planning to outflank its deep-pocketed overseas rivals by picking likely medalists to outfit with Li Ning - branded gear (official sponsor Adidas had the rights to provide uniforms for medal and other ceremonies, but athletes were free to choose their own competition outfits). It also...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

Others said they desired a feeling of acknowledgment, and there was plenty to go around in the courthouse that day. Each licensed couple was applauded and cheered by those waiting in the molasses-like line - often while getting a congratulatory cupcake (courtesy of councilman David Catania, the openly gay sponsor of the initiative...

Author: /time Magazine | Title: Hurrying to the Altar on D.C.'s First Day of Gay Marriage | 3/4/2010 | See Source »

...Oscar ceremonies were traditionally funded by contributions from the major studios. But before the 25th Academy Awards, several of its primary financial supporters unexpectedly backed out.The Academy needed to secure another sponsor, or else to cancel the extravagance they’d planned. Just in time, RCA purchased the rights to broadcast the ceremony, and it was watched on NBC by the largest audience in the history of television at that time...

Author: By Molly O. Fitzpatrick, CRIMSON STAFF WRITER | Title: Widescreen to Flatscreen: Televising the Oscars | 3/2/2010 | See Source »

...chief of staff Rahm Emanuel, "Let us know what you want us to do." Emanuel replied with a laundry list: work up polling on the issue; start sounding out moderate Democrats and Republicans to see if they would sign on for the bill; most important, find a GOP co-sponsor...

Author: /time Magazine | Title: Can the Democrats Forgive Joe Lieberman? | 3/1/2010 | See Source »

...issue dear to many of them, he came through. He announced on Feb. 22 that he would soon unveil his bill repealing the "Don't ask, don't tell" ban, and aides say he is in final negotiations with an unnamed Republican Senator to become a co-sponsor. It is the latest bit of cooperation between the President and the man the party nominated to be its Vice President a decade ago. Over the past year, Lieberman has rounded up votes and searched for compromise on issues ranging from the stimulus bill to energy legislation and has worked behind...

Author: /time Magazine | Title: Can the Democrats Forgive Joe Lieberman? | 3/1/2010 | See Source »

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