Word: sponsored
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Dates: during 1940-1949
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...Ideas. Co-chairman of the Workshop with Snyder, and a recognized leader in the field of religious radio, is energetic, balding Everett C. Parker, 36. He was working for a radio station in Chicago when a Methodist minister asked him to help get a sponsor for a religious show. Parker became so interested in the field that he began experimenting with new program ideas, ended by getting 152 churches to cooperate in a regular broadcast. Parker quit his job to study for the ministry, was ordained a Congregational pastor in 1943, and began to devote his full time...
...Broadway musicals (Lindsay & Grouse are at work on an idea for a new one), making a living is presumably not a major worry. One of her friends, puzzled by her offstage venture, asked, "What do you expect to get out of your radio show?" Merman answered shortly: "A sponsor...
...chance to step in & take over where the Fascists had left off. But the Communists underestimated the alertness of the opposition. While they were debating ways & means to raise money for the affair, the right wing E.N.A.L. (National Organization for Workers' Welfare) blandly announced that it would sponsor the show this year, promptly received a generous donation from the anti-Communist Il Giornale d'ltalia...
Last week, Morgan was on the air at a new time with a new sponsor, Bristol-Myers (Wed. 9 p.m., E.D.T., NBC). The ingredients were familiar: Morgan burlesquing high-flown documentaries; Morgan being badgered by bustling stooges. Biggest surprise was Morgan's respectful treatment of his sponsor and his super-generous mention (96 times) of the sponsor's name and products. As a reformed bad boy, Morgan is not necessarily funnier than before, but he might last longer...
...minute CBS show last year, Burrows tried his song parodies on a mass audience. After 29 weeks, his sponsor dropped his option. Explained Burrows: "That's the equivalent of where in another business the boss says, 'I'll trouble you for your key to the washroom.' It leads to unemployment...