Word: sorrentino
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...Julie Sorrentino, an instructor of Pilates-based exercise at Body Balance in New York City, recognizes the healing power of Pilates, but warns that "Its not a miracle cure. It will give you the body you want if you're devoted," she adds. "You have to work at it." She recommends a private Pilates session (ranging from about $38 to 60 each, depending on the studio) two to three times per week. For optimal results, the Pilates workouts should be complemented by regular cardiovascular exercise. So, as FM gossip columnists claim, was Madonna's Pilates coming-out party...
...argues Sorrentino, also a friend of the Material Girl. She stresses that Madonna, a former dancer and perennial workout fiend known to exercise for up to four hours a day, combines Pilates with jogging, cardiovascular exercise and weight training. Post-baby Pilates mainly helps to bring back those famous abs so prominent on the Blonde Ambition Tour...
Madonna wore cone boobs, and we didn't all do that, so why the sudden interest in Pilates? Sorrentino, who has been involved in Pilates since childhood and has owned her own studio for more than five years, recognizes the interest as a transition of Pilates disciples once being dancers (Martha Graham was an early devotee) to athletes in rehabilitation, celebrities and now even housewives...
...quarrel. John Gallagher, a physical therapist and businessman, trademarked the Pilates name, making it more difficult to open an official Pilates studio. Many instructors have navigated this obstacle by opening Pilates-based facilities and choosing to incorporate the ideas of Pilates with modern information on anatomy, physiology and alignment. Sorrentino, who runs her studio by this philosophy, argues that modern knowledge makes for a better program. Publicity has affected the industry in other ways as well. While a recent Vogue article upped Sorrentino's already sizable celebrity clientele, recently found it harder to get appointments at their favorite studios...
...nice hotels with unlimited room service, the $5 Coke on a silver tray that drops down from publishing heaven. On HarperCollins' tab (backed by an advertising, marketing and promotion budget of $500,000), Gingrich was looking at the Four Seasons and the Ritz Carlton, according to publicist Steve Sorrentino. On his own nickel, the Speaker may be using up his frequent-flyer miles and wolfing down Big Macs. "Newt isn't rich," says Jim Baen, the nonrich publisher of Gingrich's novel 1945, who should not be confused with the very rich publisher of Gingrich's nonfiction title To Renew...