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FORTUNE has traditionally been the sole host of the Global Forum, but this year, for the first time, TIME and CNN are principal partners in what will become a regular event. All three organizations will guide and contribute to the discussions as well as cover them online, in print and on air. Topics will range from the future of microfinance to business strategies for emerging markets to breakthroughs in science and health. Michael Elliott, TIME's international editor, has been steering the content and ideas for the forum from our end. As he says, "We've given the conference...
...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...It’s not as if that project we were planning in Allston was the sole venue for contemporary art,” Manoogian said...
...American insurance buyers. Senate Budget Committee Chairman Kent Conrad explained that “insurance market reforms, all the changes designed to encourage wellness and prevention,” among other things, could still be easily jettisoned because they do not relate directly to deficit reduction, which is the sole goal of reconciliation itself...
...extended an awkward televised red-carpet interview to highlight her Haitian cause. The famously press-wary actress volunteered to stay past the commercial break to get an opportunity to speak on Haiti. "Tonight cannot just be about the movies," Cruz said. Maggie Gyllenhaal took to the stage with the sole purpose of reminding people to donate money. "In the midst of all of this, please remember how to get involved and offer your support to the people of Haiti," she said, directing people to the appropriate donation section of the NBC website...