Word: size
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Dates: during 1920-1929
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...TIME and in newspapers through the U. S., TIME, Inc. lately advertised that, at least until the end of 1930, no issue of TIME would exceed 80 pages (plus cover and color-inserts) in size. Of more than 200 comments on this announcement which have thus far been received from advertisers, the following are typical...
Sirs: It is reassuring to learn that you plan to limit the size of TIME to 80 pages. As an advertiser, I am equally enthusiastic over your decision. A larger paper would mean a less intimate one and, therefore, a less valuable one from the advertising standpoint. EDWARD P. BAILEY...
FRANCIS JURASCHEK President Freystadt-Juraschek, Inc. New York City Sirs: By all means let's have one magazine with full sails and a taut sheet-rope. THE SOUTHWICK Co. New York City Sirs: It takes some courage to limit the size of your publication. CLARENCE R. LINDNER San Francisco Examiner San Francisco, Cal. Sirs: It takes considerable courage, I imagine, to take such a stand, but as a reader and advertiser appreciate your policy and hope you will benefit by it. W. S. BASINGER Passenger Traffic Mgr. Union Pacific System Omaha, Neb. Sirs: In the opinion of Mr. Lillibridge...
...think the size of TIME will matter so long as you maintain your present editorial policy of terseness. that It is not the number of pages, in my opinion, that counts, but it is the style in which the text is written. Keep that style and you are safe, and take all the advertising you can get. JOHN CONDON President The Condon Co., Inc. Tacoma, Wash. Sirs: I believe from the reader's standpoint TIME should not exceed 60 pages. THE PRATT & WHITNEY AIRCRAFT Co. Hartford, Conn...
...often called to the attention of Harvard men that one of the greatest and most important facilities offered them is a practically unrivaled group of libraries. Having undoubtedly the most comprehensive and complete university library in the world, rating fifth in size even with state institutions, it offers one of the strongest inducements to prospective Harvard students...