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...Mystery Factor The movie is one of the great secrets in Hollywood. Only a select group of insiders and family members has seen it, and certainly no critics have. Ortega chalks this up to Jackson's need for opening-night magic. "It was always, Don't ruin the secrets, don't ruin the surprises," says Ortega. "Michael always protected that." Gaydos believes the movie is "review-proof." "What are they going to say - that the film is out of focus, that they don't like the music?" he asks. "I don't think anyone thinks it's going...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...Orszag has been particularly enthusiastic about the potential for health-related nudges to help "bend the cost curve," the soaring costs of care that are bankrupting the Treasury. For example, Medicare and Medicaid patients who don't select their insurance plans could be defaulted into low-cost options, and computerized medical records could prompt doctors to prescribe generic drugs, while still allowing them to select name brands instead. The thinking is that they usually won't, and they usually shouldn...

Author: /time Magazine | Title: The Public Option: Let's Not Opt Out and Say We Did | 10/27/2009 | See Source »

...paper, called Niiu, is all about consumer choice: it gives readers the freedom to choose the types of articles they want to read, culled from a wide range of German and international news sources. After registering on Niiu's website, niiu.de, readers can access other newspapers online and select the pages or sections they find interesting, designing their own specialized paper. But instead of reading it online, Niiu is printed overnight and delivered to the subscriber's door the next morning, just like any other newspaper. (See the dangers of printing money in Germany...

Author: /time Magazine | Title: Can a Customized Paper Survive the Demise of Print? | 10/23/2009 | See Source »

...contains yesterday's news," says Stephan Weichert, a journalism professor at the Macromedia University of Applied Sciences in Hamburg. "The Web offers news every second and gives the option to link to blogs and other websites. Why would people read and even buy a story or information, which they select on the Internet the day before? It's old-school journalism." (See the 10 biggest tech failures of the past decade...

Author: /time Magazine | Title: Can a Customized Paper Survive the Demise of Print? | 10/23/2009 | See Source »

...have begun - and determine, along with the judges and defense lawyers, whether any evidence was obtained by coercion or inadmissible hearsay. Previously denied access to prosecution witnesses would have to be provided. Defendants whose options had been limited to military attorneys in the past would have the right to select new counsel among more seasoned civilian attorneys...

Author: /time Magazine | Title: Military Tribunals Make Closing Gitmo a Tough Goal | 10/21/2009 | See Source »

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