Word: scareheads
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...four years before Guglielmo Marconi took out patents in Britain-Nikola Tesla patented in the U. S. a system of wireless transmission. A scarehead newspaper heard his prophecy that soon ships at sea would call electrically for help, to other ships or shore stations, without having any wired connection. The scarehead editor, well aware of his sheet's reputation, said: "We could not afford to print such a piece of inventive lunacy...
...Post began to pay, which was very soon, Gambler Bonfils appeared upon the scene to collaborate with Bartender Tammen in one of the most prodigious campaigns for circulation in the history of journalism. They imported from Publisher Hearst, then at his yellowest, some of the country's leading scarehead artists. They told them that their serv- ices for Publisher Hearst had been the height of probity compared to what they must do now. They must hell-rake kitchens and what passed in Denver then for boudoirs, for scandal and gossip of the most personal sort. Their gleanings they must then...