Word: scandal
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Dates: during 2000-2009
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...scandal over Tiger Woods' alleged multiple affairs keeps expanding, NBC's experience that afternoon underscores the tricky lie in which the networks that broadcast golf now find themselves. No single athlete has the power to propel, or derail, his sport more than Woods. He's the meal ticket, the key to big ratings, and it's in each network's interest to stay in Woods' good graces - whatever that means...
...Woods' alleged paramours reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired since shortly after the scandal broke. And Pepsi announced that it would drop a Gatorade drink that pays homage to Woods, though the company insists the move was planned before the scandal arose. (See the top 10 sports moments...
TIME asked the three networks that broadcast major golf events - NBC, CBS and ABC/ESPN - to talk about how they have handled the issue. Why did NBC pretty much ignore the scandal last weekend? Dick Ebersol, president of NBC Sports, offered only this pabulum: "We said what we thought was appropriate to be said given the continuing tabloid nature of the story. We were there to cover a golfing competition. I'm certain there will be a much clearer set of established facts when our PGA Tour coverage resumes next year." CBS will broadcast what some golf pundits expect...
Fair enough. But if you're going to be comprehensive, you can't ignore or just give short shrift to the scandal. Especially during the first few tournaments of 2010, and during whatever event in which Woods will make his return. You may not hear about Woods' transgressions from the organizations that bring you golf on Sunday afternoons. But the TV suits will be sweating, and the entire situation will be uncomfortable, on every hole along...
When Tiger Woods won his first Masters Tournament, Jack Nicklaus famously quoted Bobby Jones by saying that “he plays a game of which I am not familiar.” The aftermath of the recent Tiger Woods scandal has left Tiger in a situation extremely unfamiliar to him. What started out as a news story that covered Woods’s health when he got into a late-night car accident outside his home in Windermere, Fla., quickly turned into speculation about his family and personal life. While some of the details have been blurred surrounding...