Word: rugged
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...News paperboy. The couple sold and bought cars for themselves and their daughters through the classifieds. The Morays are employed, active, avowed news junkies and won't read a newspaper online, because it feels like work. "We're not against change. But just to have the rug pulled from under us like that - why didn't they tell us how bad it was?" says Dave. "I would have paid more for it." Now Dave buys one of the Detroit papers, usually at the newsstand because they deliver only three times a week. But it's not the same...
...past few days. He deserves the chance to rebuild the trust of the state, and I think today's confession was a good start," Davis told TIME. "I think he's done an extraordinarily good job as governor of alerting people to issues that have been swept under the rug for far too long in South Carolina, like the need to reform the fiscally irresponsible structure of its government. He's shown the same conservative leadership that Barry Goldwater displayed in the 1960s, getting the Republican Party back to its roots." (Read "Republicans in Distress: Is the Party Over...
...Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain you put on their best rug. How do you make a commercial for that...
...Americans are not used to having the rug of the hopes in their accomplishments pulled out from under them. The national character is built, to a large extent, on the notion that swift and forceful action can solve nearly any problem or reverse the course of any crisis...
...customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body of work that will be presented over the next couple of years." Yet the company has so far resisted franchisees that have been too explicit about price. Last year in Seattle, a group of McDonald's franchisees ran a billboard that read, "Four Bucks Is Dumb," a clear shot at Starbucks...