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Luckily for speedskating, Colbert's audience tends to adopt his causes. He has raised at least $240,000 for the Yellow Ribbon Fund, which assists injured service members and their families. But even if the economics work out, the Colbert stunt could backfire. After all, if your sport becomes too intertwined with a comedy program, does it become a joke? "We talked about that," says Crowley. "We stressed to the Colbert staff that we have exquisite athletes who have trained their entire lives for that Olympic platform. They can't minimize that. They get it, and they recognize that...

Author: /time Magazine | Title: Colbert to the Rescue: Can He Save U.S. Speedskating? | 11/3/2009 | See Source »

...this for the show": if some 21st century Betsy Ross were designing a new American flag, she could slap that baby on a ribbon in an eagle's talons and call it a day. Whether it's conceiving octuplets and shopping a TV deal or screaming "You lie!" at the President and reaping millions of dollars in campaign contributions, the equation is the same: Act out = get paid. (See the top 10 shocking hoaxes...

Author: /time Magazine | Title: Balloon Boy's Lesson: The New American Dream | 11/2/2009 | See Source »

...That first group included Adam Garone, now the global CEO of Movember. Garone says the men quickly realized they had stumbled upon a serendipitous pairing. Women had October and the pink ribbon to represent the fight against breast cancer - men could have November and the mustache. By the second year, Movember had 450 participants in Australia and raised $55,000 toward prostate cancer research. By 2008, Movember had more than 170,000 participants worldwide and had raised nearly $30 million for prostate and testicular cancer research...

Author: /time Magazine | Title: Mustache Wars: Raising Funds with Facial Hair | 10/30/2009 | See Source »

These issues were formally examined for the first time in the 2007 Blue Ribbon Commission, which called on the superintendent to propose specific solutions to settle the middle school debate...

Author: By Rediet T. Abebe and Sofia E. Groopman, CRIMSON STAFF WRITERS | Title: School Committee Elections Near | 10/27/2009 | See Source »

Grassi, who co-chaired the Blue Ribbon Commission, said that the middle school debate is “the biggest issue the school committee is going to have over the next term...

Author: By Rediet T. Abebe and Sofia E. Groopman, CRIMSON STAFF WRITERS | Title: School Committee Elections Near | 10/27/2009 | See Source »

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