Word: retailers
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Dates: during 1920-1929
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Among the many developments of our commercial organization probably nothing has been more striking than the growth from the retail general store to the metropolitan department store. Whereas years ago the small individually owned and operated institution was run by a man of native genius and little or no system, today there is probably more actual system and organization in the retail store than in any other organization. Such terms as Inventory Control, Organization Statistics, Sales Audit, etc. which are common enough in these enlightened days, would have been utterly unimaginable twenty-five or fifty years...
...example of the tremendous strides made in retail merchandising is the R. H. Macy Company, which in the past twenty-five or forty years has grown from a little store in the lower end of Manhattan Island to an international merchandising organization, with its headquarters occupying almost a complete block in Herald Square. Its personnel ranges from seven or eight thousand in the dull season to fourteen thousand at the time of the heaviest Christmas business, and its total annual sales run almost to the hundred million mark...
...entering the selling or retail merchandise fields probably have to work somewhat harder and more constantly than in other fields. Saturday afternoon, for example, a holiday in many businesses, is one of the heaviest periods in retail sales work. On the other hand, the human contacts which retail merchandising affords and the general soundness and solidarity of the retail business affords a more definite and sure career than in some other fields. The pressure is constantly being put on the members of the training squads and junior executives to prepare themselves for larger and more remunerative positions...
President Lowell has referred to merchandising as the oldest of the arts and the newest of the sciences, and it is to this new science of retail merchandising that many college men are turning for a business career...
...think, a safe statement to say that retail merchandising today affords as wide, profitable, and limitless a career as any field which a college man may consider...