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...ripped off from an obscure engineering work published more than 60 years ago. Then, when it turned out that other rules had been lifted from the precepts of Defense Secretary Donald Rumsfeld and humorist Dave Barry, the episode became a full-blown public relations disaster for the CEO of Raytheon, a defense contractor based in Waltham, Mass., that has 80,000 employees and more than $22 billion in annual sales. By last week a chastened Swanson apologized at the annual shareholders' meeting, and Raytheon's board docked him the equivalent of $1 million out of a pay package that amounted...

Author: /time Magazine | Title: Rule No. 1: Don't Copy | 5/7/2006 | See Source »

...that happen to Swanson and his collection of folksy phrasings and spot-on aphorisms, which was first published in 2004 and given out free to Raytheon employees before it found a wide and enthusiastic audience that included Warren Buffett and Jack Welch? Credit goes to Carl Durrenberger, a San Diego engineer, who was packing up his cubicle at Hewlett-Packard to move to another division when he came across a copy of a 1944 chestnut given him by a former boss: The Unwritten Laws of Engineering by W.J. King...

Author: /time Magazine | Title: Rule No. 1: Don't Copy | 5/7/2006 | See Source »

...unpack and fished out the King manual. Looking at the article and the manual side by side, Durrenberger, 29, was "flabbergasted" to note that 16 of Swanson's 33 rules were in fact King's--rusty lingo and all. "Bill Swanson of Raytheon is a plagiarist!" Durrenberger blasted on his blog...

Author: /time Magazine | Title: Rule No. 1: Don't Copy | 5/7/2006 | See Source »

...Swanson's tale to this year's ledger of fakery and its fallout. RadioShack CEO David Edmondson resigned over a tarted-up résumé. Harvard sophomore Kaavya Viswanathan has been roasted for her cribbed chick-lit novel. But Raytheon is a major government contractor that sells missiles, not stereos, and Swanson is a big boss, not a teenage undergrad. Still, he insists it all began with an innocent mix-up. Swanson asked staff members to compile a presentation from materials he kept in a file. It was such a hit that he and his staff collected 33 "rules...

Author: /time Magazine | Title: Rule No. 1: Don't Copy | 5/7/2006 | See Source »

...infraction than the military procurement scandal that claimed his predecessor, Phil Condit, who, although not personally implicated, left because it happened on his watch. Swanson succeeds a CEO who agreed in March to settle with the Securities and Exchange Commission over accounting irregularities. But there's nothing phony about Raytheon's record under Swanson. Sales grew 8% last year; the stock price and profits have soared. Whatever rules he follows there are working...

Author: /time Magazine | Title: Rule No. 1: Don't Copy | 5/7/2006 | See Source »

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