Word: rationalizing
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Dates: during 1960-1969
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...years by falling movie attendance and rising costs, U.S. film makers have more recently revived themselves by selling movie rights to TV; last fall MGM leased 63 films to CBS for an average of $800,000 each. With potential riches even greater, prudent movie executives recognize the need to ration their film stockpiles instead of depleting them too fast. Because old movies have become such valuable-and easily disposable-assets, Hollywood's film companies are particularly wary of takeover bids by outsiders eager to turn a quick profit...
...failed. Two of the craft's six fuel-cell stacks went dead, and excess water produced by the others threatened to flood the entire power system. To make room for the excess fuel-cell water, which is impure, the astronauts were asked to consume more than their planned ration of drinking water and ran short on the last day of the flight...
Even with efficient rapid-transit systems, many cities in the future may find themselves forced to use fees to ration scarce downtown space for both trucks and private cars. New York, for example, is already considering raising tolls for incoming bridge and tunnel traffic during rush hours. With the new emphasis on national beautification-and the successful citizen protests against ugly bridge and freeway plans in San Francisco and elsewhere-highway engineers also need to learn that transportation systems, as Under Secretary Boyd puts it, "must give a predominant emphasis to esthetics." If the U.S. is to head...
...long and lonely meditations. Still another prison saint was Dick Rogers, a former British soldier. An alcoholic, he proved to be virtually the only man who could be trusted to guard the communal food store without stealing anything for himself. Nonetheless, writes Gilkey, "Many a pious diner, whose ration of food depended on Dick's strength of character, still thought of him as immoral because he drank...
...tales of the journey. Marchers carry 70-lb. packs up 40° slopes, cope with insects, snakes, mud, hunger, disease and even, occasionally, the attacks of wild animals. "Five of the men have died of malaria," observed one diarist. "Food situation getting critical," noted another, "will have to cut ration below 500 grams. The word tonight is that there is no rice stored at the next two stations." And once Giap's men arrive, he must keep them supplied by the same tortuous, 800-mile route. Every pair of 81-mm. mortar rounds fired by Giap...