Word: rationalize
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Dates: during 1940-1949
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...civically conscious. Purdue's Engineering Dean Andrey Potter contended that engineering schools today respected the humanities. Purdue's average engineering student, he said, spends four-fifths of his time on his specialty, and one-fifth on the humanities, i.e., the rest of the universe. Even this slim ration is considerably cut by many schools...
...cheering House of Commons, President of the Board of Trade Harold Wilson announced, after more than seven threadbare years, that clothes rationing was ended forthwith. Mr. Wilson publicly tore up his own little red ration book. Demonstrating its ability to get vernally cute, the Board of Trade had called the derationing of clothes "Operation Godiva." Stores braced themselves for a furious stampede of British Godivas clamoring to buy new clothes. But it never came; instead, there was a rush on towels, sheets, handkerchiefs and underwear. High prices kept customers from splurging on clothes, rationed or not. Sagittarius jingled...
...week also brought a blow for Britons. Argentina, which supplies nearly a third of Britain's meat, had cut deliveries. This meant that Britain's meat ration, already thinner than a slice of boardinghouse beefsteak, would be cut by another...
...unease of Western Europe was seized upon by the Communists and by the Third Forcers. Sneered the Paris Communist newspaper Libération: "U.S. hesitations are blocking the Atlantic pact." Sneered the leftist Franc-Tireur: "The Americans are willing to play with this child-alliance but not to adopt...
...Year's Day, the British government gave the long-awaited word that it had increased the newsprint ration, and Fleet Street went forth to battle for circulation. Last week, as the gains and casualties were totted up after a month of heavy fighting, the London Daily Mirror claimed victory. By passing Lord Beaverbrook's Daily Express, the tabloid Mirror had become the world's biggest daily. In January its circulation had jumped 487,000, to 4,187,403. Commented the sound, small (circ. 42,000) weekly London Economist: "The success of the Daily Mirror is a sorry...