Word: productive
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Dates: during 1960-1969
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...Misrepresentation." The fine print on the seal promises only that Hearst will replace a defective product that it endorses or refund the buyer's money. Now, however, a three-judge state appeals court in San Diego has ruled in Mrs. Hanberry's case that the magazine may be sued for damages when goods that it guarantees cause injury...
Reversing a lower court that threw out the suit against Hearst, the justices declared that when a magazine endorses a product "for its own economic gain and for the purpose of encouraging and inducing the public to buy it," the publisher should be liable for "negligent misrepresentation...
Granatelli. "the hard-luck kid of Indianapolis." described his enormously successful Triangle marketing technique consisting of personality, product, and the STP name-which has increased the sales of his STP Corporation from $9 million to $52 million since he became its president six years...
...Granatelli's face is familiar to TV viewers who have seen his STP commercial. While he claimed to have greater personal television recognition than any other public figure except for recent American presidents and vice-presidents, he said his product's success has not been due entirely to his personal endorsement...
...decals has been equally spectacular in promoting his product, a fuel additive. Twenty million people stick the decals to their windows, he said, because "maybe it's a legal way of saying Do you want to drag? among the nation's youth-people from...