Word: productive
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Dates: during 1940-1949
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Hoffman pointed out that in 1948 the U.S. had a gross national product of $254 billion. "Just three-tenths of 1% more of that spent on British goods,"he said, "and the dollar gap can be closed . . . First, study carefully what the Americans want. Then make it at prices they are able and willing to pay, and package it to appeal to the American consumer. That is the way to earn dollars...This will take energetic salesmanship as well as cheap production. It is the challenge confronting the business statesmanship of Britain...
...treatment, said of the report: "Interesting, but I don't think that is the answer." In the "four or five years" before enough seeds could be grown, he said, "we expect to have cortisone available in much larger supply from other sources." In the Merck laboratories, the Strophanthus product, sarmentogenin (first isolated in 1915), had already been carefully considered. The synthesis of cortisone from sarmentogenin, a spokesman said, would be "an extremely difficult matter." Its chemical structure is similar to the 17th intermediary product in the current process, he admitted, but that similarity by no means assures that...
Twin Motors. In selling its product to Italians-and thus providing a refreshing example of how to do business abroad- Coca-Cola has given U.S. methods a Mediterranean twist. Billboards plug "la sosta piacevole" (freely: The Pause That Refreshes), a fleet of 200 yellow trucks pound along ancient Roman routes from the bottling centers, and deliverymen dressed in uniforms emblazoned with Coca-Cola's red patch trundle boxes into caffe bars and wineshops. In Venice, two motor launches (see cut) chug along the Grand Canal on delivery routes...
...prospect. It has even been known to move an executive vice president to prayer. That happened to James F. Curtis, who said, before a bottlers' convention: "May Providence give us the . . . faith ... to serve those two billion customers who are only waiting for us to bring our product to them...
...Schnering thinks it has been "too localized and slipshod" to have much effect. From his herd of 50 purebred bulls, Schnering expects to deliver anywhere in the U.S. on 24 hours' notice. He plans to send out technically trained salesmen with refrigerated kits containing the latest Curtiss product. At prices ranging from $7 for "pool" semen (i.e., an unspecified bull) up to $150 (selected sires), a successful mating will be guaranteed...