Word: productions
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Dates: during 1950-1959
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...biggest carmaker (110,000 units scheduled for 1960), has a capitalization of $34 million, 55% owned by Brazilians, 35% by Willys of U.S., 10% by French investors. Half of its 6,000 Brazilian workers own shares, 95% of the Jeep parts are locally made, and Brazilians proudly call the product o Jipe Brasileiro. Says Founder Hickman Price Jr.: "Willys do Brasil is not an American company; it's Brazilian...
...Russia was the world's sixth or seventh industrial power. But, said Dulles, "in the short space of 30 years since 1928, despite the ravages of four war years and several years of reconstruction, the Soviet Union has become second." Today, Dulles estimated, Russia's gross national product is around 45% of the U.S.'s G.N.P...
Mortimer himself is a market tester every waking hour, often picks out a good product instinctively. He often tries out new products on his family. When he brought home a packa.ge of Minute Spanish rice, the family circle liked it so well that he had to go back for more. When he discovered that General Foods was market-testing the rice, "I thought to myself, now what the hell for? How scientific can you get?" Market testing stopped the next morning, and the product has gone on to become an excellent seller. "At General Foods," says Mortimer...
...industry's widely heralded ventures, frozen soups, which were pioneered by Campbell's, are not going too well. Heinz dropped them after a brief try; General Foods so far has avoided the field. Dietetic foods have shown little growth, and General Foods has only one product in the dietetic line (D-Zerta), is considering plugging it among complexion-conscious teenagers. The industry agrees that geriatric foods are a promising and challenging field, but so far oldsters have not shown much stomach for foods that seem to set them apart, though they are often forced to eat baby foods...
...revolution has already gone beyond the mere limits of natural food. General Foods' Tang is a completely artificial product created in the laboratory. Scientists have already isolated 30 volatile elements in coffee, some day may be able to produce artificial coffee that tastes just as good as the real thing. Charlie Mortimer, a "show me" man, admits that there are some practical limits to the revolution in the kitchen. Says he: "You cannot sell me on some new food called 'Glatsky' that will have all the nutrients of a steak. I want my steak...