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Word: priceless (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Daddy thought it would be nice to give his only daughter a christening present-a painting, say, like the 16th century Madonna and Child by Lucas Cranach. And since Daddy was Nazi Reichsmarshal Hermann Goring, the city of Cologne thought it prudent to turn over the priceless painting. Daughter Edda Göring, now 29, has more or less owned the Madonna ever since, though last week she lost another round in her court fight to keep from returning the painting. Edda's lawyers have already slipped and dodged for 18 years, and she has two appeals left...

Author: /time Magazine | Title: People: Feb. 2, 1968 | 2/2/1968 | See Source »

...hardest rap is saved for the kiddies. They are fed one commercial every four minutes, or twice the adult rate. Says Adman Frederick Bruns: "The priceless thing is repetition. You've got to get to a kid three to five times a week to get him to act on a message." Video Boy acts by nagging his parents to get him a "Blasto-tank-with-twin-rocket -launchers -by -Slambang -Toys." Once he gets it, though, he is invariably disappointed because the toy is always much smaller and much less exciting than it looked on the overdramatized commercial. Thus...

Author: /time Magazine | Title: The Audience: Video Boy | 1/26/1968 | See Source »

...recent releases resurrect the ghosts of GERALDINE FARRAR (Everest/Scala) and MARY GARDEN (Odyssey), titans of opera's "golden age" who died early this year. These old, faint and scratchy performances used to be collector's items before being reissued; they are still priceless to those who are nostalgic about the history of glorious, if defiantly individualistic, singing...

Author: /time Magazine | Title: Television: Oct. 20, 1967 | 10/20/1967 | See Source »

...Cleef & Arpels. Feeling like a man loose "amongst the treasures of The Thousand and One Nights," Arpels chose 1,469 diamonds, 36 rubies, 36 emeralds and 105 pearls from the royal jewels in Iran's Central Bank, spent six months fashioning them into a crown that is literally priceless-though one sporty Iranian banker has put an unofficial figure of $15 million on the Empress' lovely headpiece...

Author: /time Magazine | Title: People: Oct. 20, 1967 | 10/20/1967 | See Source »

...manuscript to match it, the Ch'u silk is as important and remote as Taiwan. But Sackler, who paid more for it than the combined cost of his 10,000-piece collection of early Asiatic paintings, sculptures and other artifacts, intends to make infra-red photographs of the priceless manuscript available to scholars everywhere. Including Red China...

Author: /time Magazine | Title: Archaeology: Treasure from a Chinese Tomb | 9/1/1967 | See Source »

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