Word: preferred
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Dates: during 1950-1959
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...centuries Harvard has connoted truth, scholarship, and culture. I find the connotation valid. Evidence of the institution's discovery of truth, and achievement of scholarship is so manifest in the history of the world that words are inept. I prefer, therefore, to use the allotted space in recounting an incident in the area of that somewhat nebulous realm called the culture of Harvard...
...Fogg's own fine 19th century collection, leads Miss Agnes Mongan, Acting Director of the Fogg, to remark with justifiable pride: "You would have to go a long way--either across America or upon the Continent--to find a better 19th century collection this summer." For those readers who prefer deeds to words, a rather partial inventory of the collections shows: 12 water-colors and drawings by Cezanne, and oils by the following: Gauguin (1), Monet (3), Picasso (3), Modigliani (2), Renoir (4), Van Gogh (3), Degas (2), Rousseau (1) and Toulouse-Lautrec...
...Atlantic, the "poetic license" that has given the weather bureau fits for years; not even any female forecasters. "Atlantic is in the service business, and in our service stations the customers deal with men," said Ad Director Dick Borden. "Naturally," he argued, in a massive non sequitur, "they would prefer to see men weathercasters on television." So Atlantic proposes to plug a new style: accurate, unadorned reporting. From now on, the company's meteorological M.C.s will show fog on their charts as = , drizzle will be , rain ∙, snow ∙, showers ∇, hail ∆, lightning ∠, thunderstorms β, hurricanes...
Sondheim, one of the industry's leaders, all this means that the U.S. is on the verge of a new era of luxury and individuality in clothing, in which shoppers at every price level prefer one good article to two shoddy ones. Taking dead aim at achieving an "opulent look," Sondheim and other manufacturers have gone in heavily for velvet, lace, brocade and other elegant fabrics in evening and cocktail dresses, have used fur trim lavishly. The dressier clothes cost more, promising retailers both higher unit and dollar volume. Fur Pants. Another place where the luxury look shows...
Despite the deaths (most have been infants who smothered on plastic bags misused as crib mattress covers), cleaners across the country report that consumers overwhelmingly prefer plastic to paper for covering shirts and suits. After the 27 members of the Knoxville, Tenn. Laundry and Dry Cleaners Association agreed publicly to discontinue plastic bags and shelve $100,000 worth of bag-processing equipment, they found that customers (by a 50-to-1 margin) demanded the bags...