Word: preciousness
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Dates: during 1990-1999
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...players like Monster.com and HotJobs.com have already scooped up a quarter of the Super Bowl spots on ABC, pushing the going rate up to about $3 million for a precious 30 sec. This week the portal AltaVista, which until six months ago didn't even have a marketing department, will kick off a $120 million advertising blitz. You can't turn on business-news channel CNBC without seeing a barrage of online-broker ads, and broadcasts of the World Series and pro football are packed with obscure Web pitches, from VitaminShoppe.com to Youbet.com an online horse-racing site...
...here's the good news. Such attacks are still rare; they can easily be detected; and all it takes to prevent them is common sense. Turn off file sharing in your network control panel. Add password protection to your most precious files. And for goodness' sake, don't ever, ever open an e-mail attachment from someone you don't know and trust like family...
...ready, I know you want to stop reading this column. You are sick of people preaching to you about tolerance (towards gays or Hindus or short people, for that matter) and feel that the words that follow would be a waste of your precious Friday morning, falling on the ears of the already converted. Yeah, I know you consider yourself enlightened and accepting and I know that most of you have no problems with homosexuality...
...better; pop culture is disposable and laughs at its ancestors; masturbatory fashionistas dictate and bulletproof their fopaganda. Where can we access the past, without fear of reprisal or dismissal? Ad firms parallel the AI race for the perfect chess computer, in their appropriation of our precious individuality and irony, engineering the perfect corporate android to convince us to match the image in the mirror--the billboard, the TV screen--the one now and forever, until the next profit margin rolls around. Who has time for the old time...
...Alabama anti-lottery movement don't find favor with a wide range of lottery critics across the country. Even though its proceeds go to good causes, they say, such gambling is inherently a regressive tax on the poor, whose comparitive desperation may tempt them to fritter away precious funds for the slim chance of cashing in. "The anti-lottery contingent was painting pictures of people spending their food money on lottery tickets," says Holmes. "The pro-lottery camp chafes at the idea of government protecting adults from risky behavior, and argues that the profits from state lotteries cover crucial programs...