Word: pfeiffer
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...election law could lead to whole new level of campaign-finance pressure. "The most alarming part of Citizens United is that theoretically insurance companies could go to members and say, 'Oppose health reform, or I am going to run a million-dollar ad campaign in your district,' " says Dan Pfeiffer, the White House communications director. "That's the nightmare scenario...
...national debate. But it also incorporates Sarah Palin's Facebook page, the latest Internet attack videos and that e-mail your aunt just sent you. "There is a constant conversation that goes on all day long, through blogs, through cable TV, through Twitter, between reporter, subject and reader," says Pfeiffer, who sits down the hall from the Oval Office. He says his new job is to "make sure we are not getting swallowed up by the swirl...
...George W. Bush and 51 for Bill Clinton. Whenever possible, Obama positioned himself to speak to the American people directly, with four prime-time press conferences, two major addresses before Congress and countless daytime events that garnered live coverage. But in a year-end review of communications performance, Pfeiffer and Dunn found that the President often lost control of the conversation by focusing too much on governing while the opposition campaigned against him, exploiting the cyclone's appetite for controversy even when it lacked a foundation in fact. Now, Pfeiffer says, the Administration will be better armed to react, with...
White House officials admit there are risks in rejoining the scrum. "There is a theory among some in sports that SportsCenter has had this terrible impact on the fundamentals of sports because they highlight slam dunks and fancy passes," explains Pfeiffer. "The current media culture doesn't reward getting things done in government. It rewards saying the most outlandish things...
...cyclone is the new reality, and respect must be paid. "You can't really control it," Pfeiffer says. "You've just got to sort of edge it in one direction or another...