Word: penguins
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...awfully hard for South Korean preschoolers to see Korean TV. The big winners on the local channels for the very young demographic were English-language shows like Teletubbies and Dora the Explorer--hits, sure, but imported ones. It took Choi Jong Il, 44, creator of Pororo the Little Penguin, to change all that...
...stakes were middling when, in February of last year, Penguin Books and De Montfort University kicked off their “A Million Penguins” project. It was a collaborative online novel—given a year to gestate in wiki form, without restrictions—a mirror walking down a series of tubes. Now the project is over, the novel published, and the verdict in: It’s terrible...
...publishing industry is banking on that. Will Weisser, associate publisher of Portfolio, Penguin's business imprint, says that business-advice books written by men inevitably reflect a masculine approach. "Women in business are looking for something that speaks to their own experience." The success of Basic Black, Hearst Magazines president Cathie Black's best-selling 2007 advice book and memoir, paved the way for three provocative career guides for women, by women...
...Different people saw different things in the book, which accounts for its universal appeal," says Jo Lusby, head of Penguin's China operations in Beijing. But it can be equally argued that they perceived different components of the same thing: a searching song of the ascendant Chinese nation, seeking to know itself. The U.S. had its Whitman and Thoreau; China has Jiang, wandering the huge grassy expanses and singing of primordial elements - blood, death, soil - to which the nation is no longer attuned. "The heat caused by Wolf Totem ... is a symptom of Chinese people's collective depletion of spiritual...
...what of the non-Chinese audience? Penguin reportedly paid a $100,000 advance for the English-language rights (company policy is not to comment on such issues, Lusby says) - respectable by the standards of international best sellers but an out and out record for China. Lusby believes it will prove a commercial hit, and on the face of it Wolf Totem - rendered by renowned translator Howard Goldblatt - seems to be the kind of bildungsroman that many could relate to, telling of how boy becomes man, and touching on themes of environmental degradation and the conflict between tradition and modernity. Based...