Word: paperbound
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...close, Rachel Carson's triumph of popular science, The Sea Around Us, headed the nonfiction bestsellers, and Herman Wouk's clear-eyed novel about the war at sea, The Caine Mutiny, topped the fiction list. But the biggest single phenomenon was the success of the paperbound reprints. With about 100,000 drugstores, newsstands and bookstores displaying them, the paper-bounds sold the staggering total of 231 million copies-or about two for every man, woman & child in the U.S. over the age of ten. Reprints of serious novels did better than ever in this two-bit market; even...
...weather. This sort of time keeping was fine with everybody until people decided to build Lamont and get scientific about soundproofing. So now, when Memorial Hall clangs the conclusion to each class, the chimes rarely penetrate beyond the front door of Lamont, but lose themselves in layers of paperbound insulation...
Despite his lectures, despite sales of his books that reached more than 80,000 in 1941 through the Book-of-the-Month Club, despite a paperbound edition of Union Now which could be bought from Federal Union for $1, Streit's was still only a voice in the wilderness of the cities, mostly unheard, certainly unheeded. This did not faze Elijah, furiously writing away in the chaotic quiet of his study in Washington...
Last week Reader Simon unwrapped a plan to give other readers more for their money. Five new books on the S. & S. spring list will be published in the regular $2.75 to $3.50 clothbound editions, and simultaneously in a far bigger edition of paperbound copies to sell for $1. The firm's reasoning: mass sales of cheaper books, by creating word-of-mouth advertising, will help sell the costlier copies...
...Belgians had catalogued 400 species. When Snyder published his definitive work on U.S. termites in 1935 (Our Enemy the Termite; Comstock Publishing Co., Inc.), the number of classified species had jumped to 1,915. Last week in Washington, the Smithsonian Institution was selling Snyder's latest work, a paperbound, 490-page publication entitled Catalog of the Termites (Isoptera) of the World-a revised classification of 1,932 species...