Word: outspent
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...Exaggeration? You can be sure that the Democratic race will be rough from here on out. Clinton's victories in Texas and Ohio - states where her campaign estimates Obama and his allies outspent her by more than 2 to 1 on advertising alone - came only after she ramped up her assault on Obama. Her previous sweetness was getting her nothing but declining poll numbers. Clinton questioned her opponent's honesty after it was reported that an adviser had assured Canadian government officials that Obama didn't really mean his anti-free-trade rhetoric. "The old wink-wink," Clinton said scornfully...
Mitt Romney made a fortune in management consulting, so it's only appropriate that his presidential campaign would make a bedeviling business school case study. As a candidate, he seemed to do everything right. He worked longer hours, built a larger, more professional organization and outspent all of his Republican rivals. He alone approached the race for the White House as an almost pure product launch, with the flexibility and funding to change his marketing and respond to almost any eventuality. He even looked better on television...
...Indeed, Romney outspent McCain in Florida on the order of eight to one. But he still lost, which is an encouraging sign for McCain. What's more, the money should now start rolling in to a McCain campaign that almost ended last summer over concerns about lackluster fund raising and overconfident spending. After months of forced modesty - in both hotel accommodations and attitude - McCain supporters are grinning again. "Rats are starting to leave multiple sinking ships," says one McCain fund raiser. "And all that money on the sidelines, who were just looking for an excuse to stay out. they...
...candidacy sputtered. His narrow loss Tuesday to John McCain in Florida was just the latest in a series of disappointments that began in Iowa and New Hampshire, two states where he had outspent his rivals and once led in the polls. His failures have many causes, which will be raked over by historians. But they also suggest a broader shift: Romney may be running to lead a Republican Party that no longer exists...
...worth remembering that the arguments of consultants have a half-life shorter than a gnat in this race. McCain's campaign in New Hampshire is itself evidence of the unpredictability of this election. (Romney outspent McCain by a margin of at least four to one here, for one thing.) In the hours before results started to come in, top McCain aides were still unsure if they would even...