Word: nielsens
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...been explained to me—many times, in fact—but my knowledge of downs and flags and penalties is like a house of cards, obliterated by the mere breeze of a linebacker running past. But my interest in the sport was finally piqued when the Nielsen Company trumpeted Super Bowl XLIV—with its 106.5 million viewers—as the most watched American television broadcast in history, besting the series finale of “M*A*S*H,” which captured 105.97 million viewers...
...something’s wrong here. I’m not questioning the accuracy of the Nielsen numbers—I’m questioning the accuracy of the interpretation they invite. We must consider that the television-watching population of the United States is vastly higher than it was in 1983. “M*A*S*H” won approximately 60% of households, whereas the Colts and Saints took only...
...number of Woods' alleged paramours reaches double digits, doesn't this potentially reckless behavior become news? Can you ignore the sensational story rocking your game with a straight face? Woods' sponsors aren't completely looking the other way. According to Nielsen Co., no Woods ads have aired since shortly after the scandal broke. And Pepsi announced that it would drop a Gatorade drink that pays homage to Woods, though the company insists the move was planned before the scandal arose. (See the top 10 sports moments...
...website. An entire industry, awkwardly known as search-engine optimization (SEO), has grown up around getting prominent placement on Google, Yahoo!, Bing or one of the other search engines. This jostling for ranking will only get more intense: in October 2008, there were 7.8 billion Internet searches, according to Nielsen; in October 2009, the number had risen to 10.2 billion. And 66% of all those were Google searches, which is to say that two-thirds of all the information supplied to Internet users goes through the same door. (See the 50 best websites...
...News organizations particularly value high placement, since it translates into potential ad revenue. But Examiner.com, though rated by Nielsen as the fastest-growing Internet news site in the U.S. in August, does little actual journalism. It is not a news organization so much as a network of more than 24,000 individuals throughout North America, known as Examiners, each of whom cover a particular geographic or subject area. With that many correspondents, no beat goes uncovered; along with Examiners for world news there are those for fanboys, auto-brokers, celebrity cars, drinking games and doll-collecting, to name...