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...Cultural messages that get into your nervous system are very common and make you behave certain ways," says neuroscientist Read Montague of Baylor College of Medicine. Advertisers who fail to understand that pay a price. Lindstrom admits to being mystified by TV ads that give viewers close-up food-porn shots of meat on a grill but accompany that with generic jangly guitar music. One of his earlier brain studies showed that numerous regions, including the insula and orbital frontal cortex, jump into action when such discordance occurs, trying to make sense...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

Harvard-educated neuroscientist Amy Bishop, accused of killing three colleagues at the University of Alabama on Friday, was also a suspect in an attempted bombing of a Harvard Medical School professor...

Author: By Barbara B. Depena, CRIMSON STAFF WRITER | Title: U. Alabama Shooter Suspect in 1993 Attempted Bombing of Harvard Prof | 2/16/2010 | See Source »

...that sleep is crucial to the consolidation of memories and learning; people who take a nap after learning a new task, for instance, remember it better than those who don't snooze. And now a small but compelling new study from the lab of New York University (NYU) cognitive neuroscientist Lila Davachi finds similar evidence that the brain at rest, even while remaining awake, is conducting meaningful activity. "Your brain is doing work for you even when you're resting," says Davachi, who just published a study in Neuron showing that certain kinds of brain activity actually increase during waking...

Author: /time Magazine | Title: Studies: An Idle Brain May Be Ripe for Learning | 1/29/2010 | See Source »

...minor light in the constellation of alleged al-Qaeda operatives, but her New York City trial may be a test case for the way justice is meted out to one of the major figures accused of running the terror organization. Siddiqui is a U.S.-trained, Pakistani neuroscientist charged with attempted murder for allegedly firing an M-4 automatic rifle at a group of U.S. soldiers and FBI agents in Afghanistan. Her case has been major news in much of the Muslim world - and a crush of journalists from Pakistan have been struggling to gain access to a trial hemmed...

Author: /time Magazine | Title: The Siddiqui Case: A Dry Run for the 9/11 Trial | 1/23/2010 | See Source »

This week the trial of Aafia Siddiqui, once one of the most wanted women in the war on terrorism, begins in a federal courtroom in Manhattan. Siddiqui, 37, an MIT-educated neuroscientist and suspected al-Qaeda operative, is charged with attempted murder for allegedly shooting at a group of U.S. soldiers and FBI agents in Afghanistan. The incident occurred in the city of Ghazni in July 2008, after she was detained by local police near one of the city's mosques on suspicion that she was a suicide bomber. At the time of her arrest, she allegedly had with...

Author: /time Magazine | Title: Al-Qaeda Woman? Putting Aafia Siddiqui on Trial | 1/18/2010 | See Source »

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