Word: networks
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Dates: during 1950-1959
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...proposal to get the public to share in the responsibility for TV programing last week highlighted the networks' attitude toward their urgent problems. One night last month Board Chairman Sigurd S. Larmon, of Madison Avenue's topflight Young & Rubicam ad agency, suggested to the major network presidents that a committee of responsible citizens be set up to make recommendations for TV reform. The response of NBC's Robert Sarnoff and CBS's Dr. Frank Stanton were made public last week. NBC took up the adman's idea with enthusiasm, expanded it into an elaborate proposal...
With both CBS and ABC against his plan, Adman Larmon conceded that it had little chance of success. NBC bought a full-page ad in eleven U.S. newspapers to say that the network "assumes complete responsibility to the public for what appears on NBC." But the ad also insisted that "TV wins a daily vote of confidence in 45 million American homes," and rejected "grandiose schemes for television's Utopia." Unfortunately, NBC has so far brought forth no notable schemes, Utopian or otherwise, seems to be spending much of its brainpower working over the pity...
...usual appearance of a battered but unbowed Buddha. From his apartment on Manhattan's fashionable Sutton Place (nine rooms, five TV sets), Kintner Cadillacs to work in the RCA Building by 8:10 each morning, spends at least half of his twelve-hour day group-thinking with the network committees populated by his 39 vice presidents. Few below NBC's top level know Kintner; unlike his chic, gregarious wife Jean, 42, he is not fascinated by his on-camera employees, rarely attends company parties for talent. He keeps a neat, boomerang-shaped desk in an office adorned...
Kintner and all other top TV men are equally opposed to the far more serious proposals from Pundit Lippmann for an independent TV network, devoted to "civilized entertainment," and the Christian Science Monitor's plea for a network modeled roughly on the British Broadcasting Corp. Both the noncommercial BBC and the British commercial ITV probably give a better balance of educational and entertainment programs than do U.S. networks. But as soon as Britain's commercial channel went into business three years ago, its lower-brow fare began to take the bulk of Britain's "telly" viewers away...
...effect was expected and was duly observed by U.S. scientists. But a team of the Army's Fort Monmouth men, led by Dr. Hans A. Bomke, was quietly watching for subtler effects. To pick up the faint traces they were looking for, they had to establish a widespread network of magnetometers, enlisted the help of Sweden, Iceland and Portugal. At each site, a huge antenna was laid out by running a single wire along the ground in a loop 50 miles in diameter. In the U.S., one was set up in the open desert in Arizona, another...