Word: navratilova
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...Lobsters, for example, feature tennis great Martina Navratilova and former U.S. Open finalist Todd Martin, though neither took the court on Sunday. Kournikova was in town as a featured player for the Sacramento Capitals...
Puma found success with such star athletes as Joe Namath and soccer king Pelé, who led the brand to superstardom in major arenas. Athletes such as Walt Frazier, Oscar de la Hoya, Martina Navratilova and Serena Williams followed suit, and Puma further revolutionized the category with the introduction of Velcro fasteners. Not content to stay in the stadium, Puma branched out, marrying sports with fashion in 1998 with a collection of Jil Sander--designed sneakers. Lines for Christy Turlington's Nuala brand followed, as did Evisu's True Love Never Dies jeans and collaborations with Philippe Starck and Alexander McQueen...
...expect from someone in the fourth decade of her athletic career, Navratilova doesn't believe in instant gratification. The quick-fix mentality, she says, is what's wrong with how a lot of folks approach fitness. "You can't feel like you have to drastically change your life overnight," she says. "People make resolutions, especially at New Year's. They last two weeks." The enthusiasm may be well intentioned, but the plan is usually not well executed. "They get excited. 'I'm going to the gym!'" she says. "Then they totally overdo it. They are exhausted and sore, and that...
...plan is based on baby steps. "If you do things incrementally, you have a much better chance of succeeding," she says. Navratilova's approach is commonsensical and holistic, focusing on a strong mind and spirit as well as on the body. Of the six steps in her plan (see box), only one focuses on physical exercise. Her healthy menus feature dishes like guacamole wraps and whole-wheat pancakes, and the recipes are user friendly (a 1-oz. serving of cheese is described as the size of a lipstick tube) and not too restrictive (they include ingredients that other diets would...
...Navratilova says that with her strategy, "you can feel a difference over a couple of weeks." But it's really about the long term. "You need to have the wherewithal to see the big goal," she says. "Stay with it." Her long career may be her best advertisement. "I'm still playing! I'm still doing it!" she says. "And if I feel like this the rest of my life, I'll be happy." Take it from a pro: it will work...