Word: nantucket
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Dates: during 1990-1999
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Because of the conflict, the club closed for good. Now the old home of the D.U. on 45 Dunster St. houses the corporate headquarters of Nantucket Nectars...
Still, in an effort to bolster its share of the market for premium juices that includes the juice blends, vitamin additions or smoothies, Nantucket Nectars recently re-launched its line of Super Nectars...
According to Eric A. Schaecher, director of public relations for Nantucket Nectars, the line seeks to capture what he says is a still-developing market...
...says Nantucket Nectars benefits from a developed infrastructure that is national in scope--the juices have a wider distribution than Fresh Samantha and has an advertising campaign that emphasizes the company's local origins...
...result, Schaecher says, is that Nantucket Nectars can offer its products at a lower average cost--about $1.49 for its Super Nectars line--than some of its competitors...