Word: multisports
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When he arrived as a freshman, he tried to do what few at Harvard have done—be a multisport athlete...
Plus, as Under Armour moves beyond cleats to sneakers with broader appeal, it is picking an ideal entry point: the training-shoe market is ripe for a revival. Nike popularized cross-trainers in the late '80s and early '90s with its famous "Bo Knows" campaign, which depicted the multisport star Bo Jackson playing hoops, football and tennis and weight-lifting in his Nikes. Since that heyday, the sporting life has become more specialized but training more diverse...
...Harvard captain is a man after Bill Cleary’s own heart. Cleary, Harvard’s former athletic director and lover of all things amateur athletics, hated specialization among young athletes. During his recruiting days as Harvard hockey coach, Cleary was famous for cherishing the multisport stars and the all-around athletes...
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