Word: multiplex
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...studio estimates, which is more than the $23.6 million it cost to shoot the thing. This spawn of Shaun of the Dead helped Hollywood rebound from a lethargic frame a week ago; the industry's total take was nearly as burly as the same weekend last year, when the multiplex was ruled by Beverly Hills Chihuahua, another comedy about the invasion of Los Angeles by odd-looking creatures. (Read TIME's review of Zombieland...
...Because multiplexes shut out foreign, art and documentary films. They cannot find screens in some cities or even some states. Because it is so costly to "open" a film. And because theaters don't allow them time to build an audience. The filmmakers get them made, but can't get them to audiences. With their focus on films aimed at the 18-25 demographic, the big exhibition chains are alienating older filmgoers and failed to grow and diversify their audiences. Many adults can't find anything they want to see at a multiplex...
...industry solons. Is it just that the masses don't want to see sophisticated espionage capers starring, ugh, a girl? For now, let's not put the burden on Julia. Best to blame the title, which promises the average moviegoer nothing except a problem pronouncing it to the multiplex ticket seller. Only two live-action films with one-word, four-syllable titles have ever grossed more than $100 million total; and the two that did, Phenomenon and Collateral, just barely scraped that number...
...five finalists are fine films. But The Reader, Frost/Nixon and Milk aren't so much movies as TV movies: sensitive explorations of major political themes, little pictures on big subjects. It's the stuff more likely to show up on HBO than at the AMC multiplex. Why does the Academy keep citing these (excellent) little movies over the (excellent) big ones, whose scope and excitement can't be duplicated on the small screen? (See the 100 best movies of all time...
...frozen small-town tundra, and Lucy represents the Man and despicable urban living - seriously, did Governor Sarah Palin have a hand in this script? - it's preordained that they will despise each other. For a few scenes, anyway. If only they'd introduce betting counters at the multiplex. I'd like to have been able to gamble on the chances that Ted and his plow would eventually encounter Lucy and a pesky snow bank...