Word: multimillion
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Dates: during 1970-1979
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...staged-for-TV challenge matches. Once Jack Kramer, Lew Hoad, Pancho Gonzales and Ken Rosewall dreamed of an organized tour circuit that would provide steady income to pro regulars. The current Big Three-Borg, Connors and Argentina's Guillermo Vilas -can now ply their trade on two multimillion-dollar tours, Lamar Hunt's World Championship Tennis and the Grand Prix circuit. However, this year none of them has deigned to play in enough W.C.T. and G.P. events to qualify for the $2 million bonus pool for top players; they can make more money on the outside...
...case of sour grappa? Possibly. The figures paid for books are impressive, but to recoup a multimillion-dollar investment today, paperback publishers must tout their products like new cars. Record-sale publicity is one way. And, of course, there are gimmicks and advertising blitzes for the soon-to-be-made-into-a-major-motion-picture that augment the hard-sell paperback commercials on radio...
...competitive pace and relative freedom from governmental and union restrictions are a major lure. Daniele Bodini, 32, the fast-moving, fast-thinking son of a Milanese stockbroker, has ascended in five years from a trainee at the elite investment firm of Blyth Eastman Dillon to owner of a multimillion-dollar real estate investment company. Says he: "I believe in meritocracy. Any place where you can be fired in 20 minutes is a great place." Adds Swiss-born Pierre Honegger, 34, a former journalist who three years ago bought a foreign-car dealership in Princeton, N.J., and has tripled its sales...
...good conscience, I can't extend lavish praise to the manipulators of the multimillion dollar charade--John Y. Brown and Irving Levin. Their actions have done little more than reinforce the feeling that pro basketball--like other professional sports--is soaking in its own big-business broth...
...theory, anyone with scissors could emulate Dover's vast output and multimillion-dollar volume. The prospect is pleasant: bygone writers do not require royalties, and artists from other epochs are in greater demand now than they were in their own lifetimes. "All it takes to maintain Dover," says its president and owner, "is judgment, hard work and luck...