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Frank Sinatra. John Houseman. Joe Garagiola. Ricardo Montalban. Chrysler Corp. has hired all of them to tout its cars on television. But the company's premier pitchman is a slightly paunchy, slightly balding 58-year-old who happens to be on the permanent payroll: Chairman Lido Anthony ("Lee") lacocca. "You can go with Chrysler," he booms into the camera, "or you can go with someone else?and take your chances...

Author: /time Magazine | Title: Iacocca's Tightrope Act | 3/21/1983 | See Source »

...Hollywood years. You don't need any more "Bedtime for Bonzo" revivals. But why not capitalize on your undeniable success as a former me ocre actor-turned-corporate spokesman? Underscore the point by making campaign stops with Karl Malden of American Express Travelers Checks and Chrysler lover Ricardo Montalban at your side. Throw in Lorne Greene and his kennel of Alpo enthusiasts, and you've got a team as American as pre-packaged apple...

Author: By Paul M. Barrett, | Title: Just a Guy Named Joe | 10/8/1982 | See Source »

...others relieved a Glasgow-to-London mail train of $7.3 million in what will be forever referred to as the "Great Train Robbery." Resettled for the past dozen years in Brazil and exempt from extradition, Biggs was recently tapped by an Australian ad agency to play the Ricardo Montalban-Juan Valdez role for Café de Rio. "Living here in Rio, I have lots of coffees to choose from," says Biggs in the ad. "And when you're on the run like me, you appreciate a good cup of coffee." The Australian Broadcasting Tribunal has banned...

Author: /time Magazine | Title: People: Sep. 6, 1982 | 9/6/1982 | See Source »

...congratulate her ... She took one look at me, ignored my outstretched hand, clutched her Oscar to her bosom, and wheeled away ..." Heartbreak is hardly peculiar to actors, but they are surely experts in extracting drama from it. They often see things the way a scriptwriter might. Concludes Ricardo Montalban's memoir, Reflections-A Life in Two Worlds: "If we are free and open and giving, our lives will be full and fruitful... Those thoughts and a thousand others flowed through my mind as I motored westward toward the waning...

Author: /time Magazine | Title: Essay: What the Stars Are Really Like | 7/12/1982 | See Source »

...crew of cadets on a training mission, and Kirk decides to come along. Equally luckily, "the wrath of Khan" has been bottled up out there in the galaxy, steeping in its own malevolence, just waiting for someone to pull the cork. It happens that Khan, played by Ricardo Montalban, who appears delighted to send his dinner jacket to the cleaners and slip into something scruffy, blames Kirk for all his troubles. It seems the captain marooned him, his family and crew on a forbidding planet 15 years earlier. Now he decides to invade the space platform where Kirk...

Author: /time Magazine | Title: Cinema: Beaming Up | 6/7/1982 | See Source »

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