Word: midwesterners
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Dates: during 1940-1949
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...Julius Caesar, another Ides of March was ahead, though this time the main conspirator looked more like Fanny Farmer than Cassius. She is a serious Midwestern schoolmarm, with a bent for poetry, baking cakes, and puttering in a garden. But if Miss Lenore Geweke (pronounced gave-a-key) has her way-and she well might-Latin beginners all over the U.S. will no longer fight their way through Caesar's trim, tight prose...
...Ames laid out $15,000 for surveys on the saving, spending and reading habits of the people who live along Midwestern Main Streets, in towns of 25,000 & under. This gave him plenty of ammunition to lay siege to advertisers. His editorial staff will be small, and lean heavily on outside "name" writers on science, sports, foreign affairs. Small-town business and travel stories-and plenty of recipes-will provide the local touch...
According to the grasshopper map published each year by the U.S. Department of Agriculture, the most threatened area this summer is in Montana, near the Canadian border. But last year's grasshoppers laid their eggs in the soil of many western and midwestern states. What the young hoppers need is a good long spell of dry weather to nurse them along to destructive maturity. The grasshoppers that do the most damage are primarily a semidesert species. Wet weather blights them in youth...
Congressmen from the big cities had fought the tax without success. But they got potent allies when oleo manufacturers began making their product from the oils of cottonseed and soybeans-raised in the southern and midwestern states. By the time South Carolina's Congressman L. Mendel Rivers introduced his bill for tax repeal, margarine had become as politically explosive as plutonium...
Facts & Good Sense. At 46, Gallup is still the rumpled, well-fed Iowa boy who first came east to make his fortune. Tweedy, balding, good-humored, unhurried, he talks earnestly in a deep, Midwestern voice, addresses everyone indiscriminately as "my friend." A hard worker, he hates detail, refuses to read memos and rarely answers letters. He is a tablecloth sketcher. He is so absent minded that before he leaves for an appointment his secretary gives him a neat card telling him where & when to go and how to get there...