Word: microprocessors
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Apple, of course, isn't just resting on its market share while everyone else catches up. In February, the company announced price cuts for the iPod mini (to $199 for the 4-GB model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last month that consumes less power--meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage, Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, an analyst at market-research firm International...
...into five groups with such names as "mobility" and "digital home," each of which will focus on different ways consumers use technology. Yet analysts have not stopped being skittish about the company's future. "They need to get their road map stabilized," says Kevin Krewell, editor in chief of Microprocessor Report,a trade magazine. "People in the industry count on Intel to know where it's going. If it swings wildly around, the market gets nervous...
...Apple, of course, isn't just resting on its market share while everyone else catches up. Last month, the company announced price cuts for the iPod mini (to $199 for the 4-GB model) and the iPod photo. Meanwhile, the company that makes the microprocessor brains for the iPod started shipping a new chip last week that consumes less power?meaning that iPod's bugbear, its mediocre battery life, may soon be banished. Advantage Apple. "There's a gap between understanding what users want and being able to provide it," says Susan Kevorkian, a senior research analyst at market-research...
Computers in your shoes? Believe it. A sensor in the new adidas 1 sneakers measures with each step how much compression you put on the heels of the shoes. Microprocessor-controlled cushioning then adjusts the heels' stiffness so they become more rigid on dirt trails, for example, and softer on pavement or when you're walking. In addition, you can set comfort levels with buttons on the shoes. The lithium-ion battery that fuels the system lasts about 100 hours...
Finally, footwear gets smart. The new Adidas 1 is the first running shoe to adjust its cushioning levels automatically during a jog. With every step, a magnetic sensor in the heel measures the force exerted by a runner and transmits this data to a microprocessor under the arch. The chip drives a tiny cable system that adjusts the heel, which gets harder to cushion the blow when your tired feet are pounding the pavement and then softer to relax them while walking across the lawn. The shoe might also relax your wallet: the Adidas 1 will retail at $250 when...