Word: membership
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Dates: during 2000-2009
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Director of Marketing and Membership Development Thomas J. Martorelli HBS ’82 says, “As far as we know, we have heard nothing but good things about the new program.” Martorelli admits, however, “We did wonder whether people would think the Harvard Club was not as special...
Member response to the initiative is divided. “It is disconcerting to see that they are trying to expand membership to anyone who has the cash, but are not making an effort to reach out to the Harvard community at large,” said Joseph S. Evangelista ’96, the former Young Members Committee Chair and member of the club...
Furthermore, the drop in membership has also signified a drop in programming. “In the past, the club was not as concerned about making a profit. Now, they are struggling to reconcile the spectrum of offerings with the bottom line,” Bressner says...
Harvard clubs across the country face similar challenges. “Although membership has taken a little bit of a hit, we have ramped up programs with a myriad of events to generate interest among the members and potential members,” says Stanley P. Mark ’73, President of the Harvard Club of Seattle...
...Southern California Club has opted to give members the option of pre-renewing their membership for several years at once in order to maintain their numbers. Meanwhile, the Seattle and Southern California Clubs have begun to modernize their communication techniques, contacting alumni via e-mail and Facebook...