Word: mcfadden
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...bronco riding or calf roping seemed quite complete without Taillon's booming, animated commentary. He became something more than legendary to those who followed the sport. Said one admirer: "I don't know what God looks like, but I know what He sounds like." In 1977 his daughter, Cyra McFadden, created a literary stir with her first novel. The Serial, a wry look at some laid-back suburban lives in California's Marin County. There was not much in this book, frankly, to attract die-hard rodeo fans. On the other hand, it seems fair to assume that most...
...Better than Botox?," the scientific-sounding StriVectin-SD has become the hottest thing in the war on wrinkles--a booming industry that's generating billions of dollars for dermatologists, cosmetics firms and, yes, retailers like Sephora. "[StriVectin] is driving traffic in our stores," says Sephora vice president Rod McFadden, "and it's having a spillover effect: our entire skin-care business has benefited...
...problems is that if you tell untrained people, 'Listen?there's a tsunami coming,' half of them go down to the beach to see what a tsunami looks like." PHIL MCFADDEN, chief scientist at Geoscience Australia, an agency that monitors earthquakes, on the difficulties of issuing tsunami warnings in Indian Ocean countries...
...They're supposed to have their own tsunami experts," he says, "people who make the decisions based on the information we provide." Australian scientists work with the same protocols. "We knew half an hour after the earthquake happened that there was the potential for damage," says Phil McFadden, chief scientist at Geoscience Australia, a government agency. But when a quake involves other countries, the Australian authorities merely pass the word on to the government aid agency and diplomatic posts. "We can't tell another country what to do," says an Australian official...
...been sent out, it might not have done much good, at least in areas near the quake's epicenter. In Pacific nations like Japan, people know what to do when they hear a tsunami is coming. "It's very much a matter of having the education in place," McFadden says. "In many cases, you know what happens if you tell people there's going to be a tsunami? They go down to the beach to have a look." And given the size of the earthquake, it is hard to believe that any warning system would have saved many lives...