Word: marshmallow
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...rare hometown concert by the rock band Phish--a treat the ice-cream magnates have sponsored to raise money to clean up nearby Lake Champlain. A girl recognizes Ben. "Could I, like, make a suggestion?" she asks. "It'd be really great if you could make a marshmallow for us vegetarians...
...have just entered the socially conscious zone, where certain ice-cream lovers expect Ben & Jerry's Homemade not only to clean up the lake but to rid marshmallows of their faint animal by-products too. And, whoa. In this case, anyway, Ben & Jerry's had the answer: it uses a substitute for marshmallow gelatin, which comes from bones. Voila, a loyal customer...
After licking marshmallow cream off of each other and duct-taping one boxer-clad man to the window, 10 guests jumped in the shower to rinse...
...time the children reach high school, something remarkable has happened. A survey of the children's parents and teachers found that those who as four-year-olds had the fortitude to hold out for the second marshmallow generally grew up to be better adjusted, more popular, adventurous, confident and dependable teenagers. The children who gave in to temptation early on were more likely to be lonely, easily frustrated and stubborn. They buckled under stress and shied away from challenges. And when some of the students in the two groups took the Scholastic Aptitude Test, the kids who had held...
...engineer a deadly virus, someone with great empathic insight could use it to inspire colleagues or exploit them. Without a moral compass to guide people in how to employ their gifts, emotional intelligence can be used for good or evil. Columbia University psychologist Walter Mischel, who invented the marshmallow test and others like it, observes that the knack for delaying gratification that makes a child one marshmallow richer can help him become a better citizen or--just as easily--an even more brilliant criminal...