Word: marketing
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Dates: during 1980-1989
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...opponents of the resolution said that $35,000 was too much money to gamble on such a proposition. "If we're going to throw around money like this, we might as well play the stock market," Finance Committee Chair David A. Battat '91 said of the original proposal to allot $50,000 for a concert...
...launder billions of dollars in drug proceeds using many of the same financial services available to the FORTUNE 500. In a wash cycle that often takes less than 48 hours, the drug smugglers can turn coke-tinged $20 and $100 bills into such untraceable, squeaky-clean assets as money-market deposits, car dealerships and resort hotels...
...experts believe the financial stability and national security of whole countries will be in jeopardy until the problem is solved. Says the head of the Italian treasury police, General Luigi Ramponi: "Now that they are too rich, the drug lords will start investing everywhere: in industry, in the stock market." In the U.S. some lawmakers have begun worrying about the impact of billions of drug dollars invested in U.S. institutions and wonder what influence the drug barons might eventually exert...
...also reduce costs by cutting back on elaborate packaging for their products. Paper, glass, metal and plastic packaging constitute 50% of U.S. garbage by volume and 30% by weight. To help shrink the mountains of wasted material, manufacturers should concentrate on using recyclable packaging. Procter & Gamble is test-marketing the use of recycled plastics in detergent and fabric-softener bottles. The firm says 70% of its packaging is made from recycled paper. Also, grocers could market more foods in bulk, requiring customers to supply their own reusable containers...
...Coalition for Environmentally Responsible Economies, unveiled a set of guidelines for corporate conduct called the Valdez Principles (a name taken from the Exxon Valdez, the tanker responsible for the Alaskan oil spill). Firms that agree to the guidelines must pledge, among other things, to conserve energy, reduce waste and market environmentally safe products...