Word: marketing
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Dates: during 1960-1969
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Though British membership in the Market is probably two or three years off at least, British leaders are already promoting this point of view. John Davies, outgoing director general of the Confederation of British Industry -whose U.S. equivalent is the National Association of Manufacturers-summed up the feeling recently in a farewell speech to his members. "The postwar history of our relationship with continental Europe," said Davies, directing his remarks across the Channel as well, "is one of missed opportunities, and not only on our side. The longer we postpone trying to develop as a continent rather than...
...chiefly responsible for the Market's state of disarray will not be at the huge oval table. Charles de Gaulle saw the EEC as little more than an expediter of French policies and was determined to keep it thoroughly subservient to the six governments that brought it into being. On two occasions De Gaulle vetoed British membership. During one seven-month period, he ordered his ministers to boycott all meetings of the Six to demonstrate his displeasure over what he considered supranational power plays by the EEC Commission. De Gaulle became a symbol of obstinacy, but he also provided...
Bureaucrats and Butterbergs. The result is that the Common Market today is still little more than an imperfect customs union-which is precisely what France's President Georges Pompidou sneeringly called it while serving as De Gaulle's Premier. Joint policies on money and transportation have never been worked out. Uniform tax reforms were supposed to be completed by the beginning of 1970, but Italy and Belgium have airily announced that they will be unable to meet the date...
...most stubborn problem of all is agriculture. Seventeen months ago, a new agricultural policy was introduced that called for a single six-nation market with uniform prices for most farm products. Hailed as the Common Market's finest achievement, the policy has not worked as well in practice as it did on paper. French devaluation and German revaluation shook the price structure. Instead of eliminating marginal farmers, the Six have kept them in business through a tangled network of supports and tariffs...
...face eclipse unless it works out some response. The most logical response would be a vigorous, creative economic union that really did look beyond the narrow interests of French farmers and Walloon miners. Such a union, with Britain added to the present Six, would mean a Common Market of nearly 240 million people. Japan has managed to become a leading commercial power-and a growing political force-with less than half that many...