Word: marketing
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Dates: during 1940-1949
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Last summer, when British Movie Director Michael Powell and Producer Emeric Pressburger set up their cameras in Britain's green Shropshire to film Gone to Earth, starring Jennifer Jones, the horsy set at the market town of Much Wenlock (pop. 14,149) were only too delighted to get into the act. Most of them had been too busy hunting all these years to read novels; they did not know much about the book's antihunting message or its sad ending in which the rapacious foxhounds chew up the heroine as she tries to save her pet fox from...
Last week, under the trade name of Anahist, neohetramine was being advertised and sold as a preventive and cure for the common cold. Other drug companies were scrambling for a piece of this obviously rich market. An affiliate of the Schering Corp. was pushing another anti-histaminic under the name Inhiston, and more trade-named cold pills were...
...Mining Co., was among the heaviest traded. Wall Street's Bache & Co. was busily selling unrefined gold (the only kind that can be legally held in the U.S.) at premium prices ($44 an ounce). In London, South African gold-mining stocks were ones eagerly bought in a falling market...
...world's biggest gold buyer, the argument continued, the U.S. should raise its buying price to about $50 an ounce. Failing that, it should declare a free market in gold, i.e., drop the ban against citizens' buying, selling or owning gold, and cancel the requirement that miners sell only to the Federal Government. Producers confidently felt that freeing gold would boost the price, since it is now selling for as high as $70 an ounce in the free gold marts of India, China, France and more than a dozen other nations...
Sound & Fury. For all their persuasive details, such arguments were built on shaky economic ground. Were gold miners entitled to a raise? Since 1927 the price of gold has gone up 69%, while wholesale prices in general have risen only 60%. Actually, a free market would not change the price unless the U.S. raised its official price also, because the Treasury is required by law to keep gold at $35 an ounce. While a gold boost would give Britain and other U.S. allies a modest profit on their gold holdings, the greatest beneficiary might be Russia, probably the world...