Word: marketing
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Dates: during 1930-1939
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Founded in 1873 by Charles Scribner's Sons, then taken over by the Century Co., St. Nicholas began to decline after World War I as children turned to movies, radio, comic strips, and children's tastes grew steadily more sophisticated. To hold its market St. Nicholas lowered its age appeal year by year. Still circulation dropped: from a onetime high of around 100,000 it was down to less than 25,000 last year...
...Committee for Reciprocity Information at Washington, Arthur Besse made an earnest plea: 1) terminate all Mr. Hull's reciprocal trade agreements (which would get rid of reduced tariffs on wool goods) for the duration of the war; 2) consider upping tariffs to prevent flooding of the U. S. market by foreign producers. Said he: "When the war is over we will be powerless to prevent a flood of foreign fabrics...
...sections of the wool industry last week appeared to be shearing their percentage of this fine clip: raw wool skyrocketed some 60% for the benefit of wool growers; yarns were up 45% to 50%, sweetening the pot for the spinners; and when the U. S. Army went into the market for uniform fabrics, it found prices up about 30% over the bids it could have gotten Sept. 1, indicating that the mills were sharing the war profit...
...usable only for apparel, draperies, upholstery, etc. Yet in the apparel class alone the U. S. produces only 70% of its consumption, had to import 94,000,000 lbs. in 1937. With the chief suppliers, Australia and New Zealand (1937 aggregate, 51,000,000 lbs.), now out of the market, wool producers today can see bright days ahead...
...producers of carpet wool in South America. Now the U. S. should become their A1 wool customer, which will suit everybody. For the more wool the U. S. buys in Latin America, the more exchange Latin America will have with which to satisfy its needs in the U. S. market...